Cairns Search Engine Optimisation - Cairns SEO

What does all this mean below??????
Being found by your customers!!!!!!!

What is Search Engine Optimisation?
SEO or Search Engine Optimisation is "presenting your web site to search engines in the best possible format to index your site correctly".

There are 2 methods of SEO. White Hat and Black Hat.

White Hat is legitimate optimization techniques employed that are agreeable to search engine companies, such as the proper use of meta-tags, an adequate keyword saturation and spider friendly page design

Black Hat uses techniques designed to trick or manipulate the SE's. If you get caught using the later you can be delisted from SE's and it is a painful process getting back on again.
Black Hat is a charged for service, usually with very

unrealistic goals. Be careful who you deal with. If you do get someone to SEO your site, find out exactly what they will be doing.

What is a Search Engine.?
A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.

How Does A Search Engine Work?
It uses Spiders Robots and crawlers that search the World Wide Web. It then indexes web sites and stores the information in its data base. When we enter a keyword into a search engine it then gives you the most relevant web sites.

What Does A Search Engine Look For?
Search Engines look for relevancy. It searches for appropriate keywords that are used in the correct areas and the correct amount of times.
Links, inbound, internal and outbound are vital for Search Engine Optimisation.

What is Organic Growth?
Organic Growth is where a web site is going up in the search rankings naturally.
This achieved by Search Engine Optimization.

What is Pay Per Click Advertising?
Pay Per Click is where you pay for the top listing on a search engine. You purchase keywords or phrases and when someone clicks on your link you get charged by the search engine.
This can be effective especially if your site is new and has not reached its Organic Potential. Depending on the keywords this can be very cheap or very expensive. I have seen great success with PPC and I have also seen some very expensive failures. PPC should be used only when a site is optimized properly and used with caution.

What Are Keywords And Phrases?
Words and short phrases that potential customers type into the Search Engines to find you.
They are words and phrases that best describe your business, product or service.

What are Page Titles?
The page title is displayed on the blue bar that is on the top of the browser. This is like us reading a headline in a newspaper. It is the first thing that Search Engines read in your web site. Have your most important key phrases in this section.

What are Meta Keywords and Meta Descriptions?
Meta Keywords and Meta Descriptions hold the keywords and descriptions for a specific page. They are only a small factor in Optimising your site but they are still important.

What IS Web Site Content?
Original text is vital for SEO. Search Engines can tell if you have just copied text from another site. Images cant be read by search engines so YOU MUST USE GOOD CONTENT.

What is a URL?
Well it actually stands for Uniform Resource Locator. Yep more jargon!
It is your web address. You can manipulate your URL extension and use your keywords.
Eg. www.yoursiteaddress.com.au/_yourkeyword . A URL is a fantastic place for your keywords.

WARNING!! Search Engine Spamming.
Search Engine Spamming can be achieved in a few ways. If you are trying to trick the Search Engines in giving you a better ranking than you deserve then it will be classed as spam.